This series titled 'Le Carte de Visite' is a portrait of The Sofitel Hotels French style, elegance & history.
The modern style alongside ties to French history are the main selling points that set the Sofitel brand aside from other luxury hotels. Every guest is greeted with a friendly Bonjour alongside a very tailored and personalised experience with interaction making up a key aspect of the hotel, which is why I wanted to place emphasis on the character of the front line hotel staff.
This project was as much an advertising campaign as it was a personal journalistic project. Having worked in hotels for 6 years I have developed an admiration for my colleagues who put everything into what they do, expecting very little in return. I hope that this series provides an opportunity to showcase the character of these talented individuals.
The Sofitel Brisbane Central
This was a series of portraits created through collaboration with staff from St Vincents Private Hospital in Brisbane.
The project was created for an exhibition titled ‘Outside In’ and I wanted to ensure that the staff were featured in the exhibit.
My aim was to ensure the staff enjoyed the process, giving them the opportunity in the spotlight expressing their character and having a laugh. The works were donated to the hospital and now hang as a permanent exhibition in the foyer.