Carte De Visite - Portraits Of The Sofitel
A portrait of The Sofitel's French style, elegance, history and character.
The Sofitel is a head above the rest when it comes to luxury. The hotels modern style alongside its ties to French history are the main selling points that set the brand aside from other luxury hotels, and this was my main focus for the project.
I wanted to place emphasis on the character of the front line hotel staff. Every guest is greeted with a friendly Bonjour alongside a very tailored and personalised experience with interaction making up a key feature of the 5 star hotel.
This project was as much an advertising campaign as it was a personal journalistic project. Working in hospitality for 6 years I have developed a deep admiration for my colleagues who put everything into what they do, expecting very little in return. I hope that this series provides an opportunity to showcase the character of these talented individuals.